Roland Gumpert
Brand building and marketing for electric sports car
In a flash - the age of electro mobility can soon claim this phrase. For years, the name Roland Gumpert has stood for uncompromising, German automotive engineering spirit, the Pure German Speed , which combines the crazy and innovative feasible and puts it on four wheels. The results are always a twist in the neck, always suitable for racing and at the same time roadworthy and so normal that nothing is normal: constructions at the limit of the impossible, speed and cornering behavior at world record level, technology that leaves you speechless, a luxury-oriented target group all over the world. Just right for torpedo motor and our creative powers. To market the electrically powered sports car Gumpert Nathalie, we developed the brand design including Nathalie lettering, CD manual, image folder, product brochures, advertising material such as shirts and the creation of all relevant online communication channels as a full service agency for targeted brand building. We also provided advice and help with all trade fair appearances and measures for agenda setting and public relations. Like its predecessors, this car is already a popular legend for people for whom simple exclusivity is not yet exclusive enough.
Services in detail:
- Vehicle lettering
- corporate design with user guide
- web design and development as well as maintenance
- shop design, programming and configuration
- Various print products such as image folders, press kits and product brochures
- Maintenance of social media accounts, especially Facebook and Instagram
- numerous photo shoots and video shoots
- press management, accreditation and invitation management
- Organization of several events and trade fair visits
- Content creation and content conception of the marketing texts
- Strategic consulting in classic and online marketing
- Customer relationship management
