Pawlak Automotive
Corporate design and strategy for a foil manufacturer

Complex in the subject, innovative in the range and high-tech in workmanship and materials: We have designed and redesigned the entire digital corporate identity for PAWLAK Automotive Folientechnik & Folienengineering GmbH. To foil a car sounds simple, but today it encompasses an entire segment in the highly automated production of cars and in service. Foil can replace paint, you can apply lettering or it can be a repair component for used vehicle fleets. As one of the most successful manufacturers in the field of automotive foiling technology, PAWLAK has over 30 years of experience and has been represented with one of its foiling components on almost every VW model. A very special requirement that we have given a very special name: Foil engineering. A communication-intensive service for which we have taken over the strategic advice and the complete creation. This included the imagery, photo compositions, corporate language, the responsive online presence, a newsletter service, the business stationary, the content and text creation as well as the SEO keyword control. We have completely reinvented the CI of the foil manufacturing company and topped it with a book publication for the industry. Sorting and inspiring the various target groups according to interest was a particular challenge for us and a successfully mastered task. We bring the foil to the beat.